1. There have been several attempts to explain Marvel’s success via competitive strategy but
they fall flat: competitive strategy, with this specific case, neither predicts nor explains the
2. If Marvel had spent more to hire top-tier movie stars, well-known directors, and moved
forward the Hollywood Way, would the movies have performed better?
3. Why do or don’t you think Marvel broke the value/cost trade-off?
4. Explain the difference between value extraction and value innovation as well as the long-
term financial impact of each.