Access and read the following Harvard Business Review case study: 

  • Royal Bhutan Airlines – Drukair (Links to an external site.)Links to an external site. (Mulholland, 2012) (HTML webpage file/Adobe Acrobat PDF file)

Case Study Analysis

 Prepare your response, addressing the following items:

    1. Perform a strengths, weaknesses, opportunities and threats (SWOT) analysis for Drukair. Create and include a graph showing each component of your SWOT. Defend your rationale with quantitative and qualitative data found in the case. 
    2. Define current segmentation, including strategic and target segments. 
    3. What opportunities are there for Drukair to increase its business? 
    4. What recommendations do you have for the CEO? The research you conducted through the Hunt Library should help you generate content for this answer. 

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