case gopro in 2017 2

Available from the textbook (6th edition): Essentials of Strategic Management: The Quest for Competitive Advantage 6th edition by Gamble, Peteraf, and Thompson (case 7- page 307)

Case Questions: 1. What are GoPro’s resources? ➢ Use table 4.1 as a guide. ➢ Classify the resources into tangible and intangible. ➢ Name 2-3 tangible and 2-3 intangible resources and briefly explain. ➢ Use bullet points. ➢ Maximum length for your answer to this question: 100 words.

2. What are GoPro’s competitive capabilities? ➢ Name 2-3 capabilities and briefly explain. ➢ Be concise and to the point. ➢ Use bullet points. ➢ Maximum length for your answer to this question: 100 words.

3. Identify a potential core competency for GoPro and determine whether it leads to sustainable competitive advantage. ➢ Identify a bundle of resources and capabilities that has potential to be a core competency. ➢ Run the VRIN tests and conclude whether it is a core competency or not. ➢ Be concise and to the point. ➢ Use bullet points. ➢ Maximum length for your answer to this question: 150 words.

4. Which one of the five generic competitive strategies discussed in Chapter 5 most closely approximates the competitive approach that GoPro is employing? ➢ Maximum length for your answer to this question: 50 words

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