Case Study – Voice of the Customer

I need an explanation for this Management question to help me study.

Think about a time you received a product or service and you were not satisfied with the quality of the service or product. For this case study, you will focus on the four components of customer relationship management that are essential in total quality management.

This case study will examine your viewpoint as the customer and put you in the seat of the quality manager.

Requirements of Submission: The case study assignments must follow these formatting guidelines: double spacing, 12‐point Times New Roman font, and one inch margins.

Each case study should be one to two pages in length. Include at least two sources of research and follow APA guidelines for citations and references.

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