chapter 16 video assessment from adage

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https://adage.com/videos/allstate-is-in-good-hands-with-mayhem/58?token=1F801F920E9969F0822EF3C2E483BA6E79380250F4F715D0F8E79BBEBBDDF594F037F61C4E4D0AB12A0722E83763A2D4CE44AA7CDDC3E1B8DD554D374A8B6A8DBBD03BD5763BAC04

According to Lisa Cochrane, what made the “Mayhem” campaign so successful? Name the 3 parts to the formula.

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