develop an environmental scanning analysis report
Develop an Environmental Scanning Analysis Report
This assignment will serve as a practical learning experience in understanding various issues in
environmental scanning attributed to competitive intelligence. Students are encouraged to
work in teams to get better rewards.
Two scenarios:
1.
Management has asked you to look into aspects of forming an environmental scanning
function in the organization. Specifically, you need to address:
•
How do you explain ES and its relationship to the organization?
•
What would the ES charter objectives be?
•
How will this new function benefit the organization?
•
Where should the ES function be placed in the organization?
•
What resources are needed?
•
How do you justify costs?
2.
Your firm plans to invest in one of the following companies:
•
Health care industry
•
Automobile industry
•
Insurance industry
•
Publishing industry
•
Telecommunications technology
Using a combination of secondary and primary research techniques, identify key
competitive threats and competitive opportunities for your firm in dealing with these
industries. Scan the environment and produce a briefing report for the top
management for action. Your report should include the industry background and trends
and competitive landscape.
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