I need help filling in an Exec Level report on a class. It is about the Airline Industry. We are focusing on buying American Airlines as if we are Delta Airlines

I need help filling in an Exec Level report on a class. It is about the Airline Industry. We are focusing on buying American Airlines as if we are Delta Airlines. I just need assitance filling in the below outline with a report. I have attached an example of what would be helpful. Mainly help on points 1-4.

1 EXECUTIVE SUMMARY. 1

2 INDUSTRY OVERVIEW… 1

2.1 Industry Snapshot. 1

2.2 Organization and Structure. 1

2.3 Background and Development. 1

2.4 Current Condition. 1

2.4.3 Key Statistics for 2010: Industry. 1

3 INDUSTRY LEADERS. 1

3.1 Competitor 1. 1

3.2 Competitor 2. 1

3.3 Competitor 3. 1

3.4.1 Revenue / Income History. 1

3.7 Corporate Overview.. 2

3.7.1 Table 1 – Revenue and Income (in thousands) 2008 through 2010. 2

3.7.2 Table 2 – EPS 2008 through 2010. 2

4 SWOT. 2

4.1 Strengths. 2

4.2 Locations. 2

4.3 Growth. 2

4.4 Cost. 2

4.5 Range of Merchandise. 2

4.6 Weaknesses. 2

4.7 Ability to Gain Market Share. 2

4.8 Profitability is Vulnerable to Cost Increases. 2

4.9 Pressure from Competitors May Reduce Their Sales and Profits. 2

4.10 Opportunities. 2

4.11 Threats. 2

4.12 New Entrants. 2

4.13 Concentration. 2

4.14 Product Differentiation. 2

4.15 Legal Problems. 2

4.16 Substitute Products. 2

5 CORPORATE CULTURE. 2

5.1 Business Strategy. 3 ATTACHMENT PREVIEW Download attachmentTable of ContentsPPaPage

View the Answer1EXECUTIVE SUMMARY…………………………………………………………………………………………………………..72INDUSTRY OVERVIEW…………………………………………………………………………………………………………..112.1Industry Snapshot…………………………………………………………………………………………………………113ORGANIZATION AND STRUCTURE………………………………………………………………………………………….143.1Belk, Inc……………………………………………………………………………………………………………………….143.1.1History…………………………………………………………………………………………………………………..143.1.2Organiza±onal development…………………………………………………………………………………….143.1.3Marke±ng Strategies……………………………………………………………………………………………….153.1.4Growth and proftability…………………………………………………………………………………………..153.1.5Acquisi±on Risks……………………………………………………………………………………………………..153.2Kohl’s Corpora±on…………………………………………………………………………………………………………163.2.1History…………………………………………………………………………………………………………………..163.2.2Organiza±onal Structure and Corporate Issues……………………………………………………………173.2.3Execu±ve OFcer Overview………………………………………………………………………………………173.2.4Product Development……………………………………………………………………………………………..183.3J.C. Penney Company, Inc……………………………………………………………………………………………….193.3.1History…………………………………………………………………………………………………………………..193.3.2Organiza±on…………………………………………………………………………………………………………..203.3.3Product Development……………………………………………………………………………………………..213.3.4Legal Proceedings……………………………………………………………………………………………………214INDUSTRY LEADERS……………………………………………………………………………………………………………..234.1Kohl’s…………………………………………………………………………………………………………………………..234.2Macy’s Inc……………………………………………………………………………………………………………………234.3Sears Holding Corpora±on……………………………………………………………………………………………..244.4J.C. Penney…………………………………………………………………………………………………………………..254.5Target Corpora±on………………………………………………………………………………………………………..255SWOT………………………………………………………………………………………………………………………………..275.1Strengths……………………………………………………………………………………………………………………..275.1.1Kohl’s…………………………………………………………………………………………………………………….275.1.2J.C. Penney…………………………………………………………………………………………………………….295.2Weaknesses………………………………………………………………………………………………………………….30Page2