impact of consumer behavior paper

Choose an organization with which you are familiar.

Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.

Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.

  • How did this organization figure out what its target market wanted?
  • How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?

Grading Guide

Content

Met

Partially Met

Not Met

Comments:

The student reviews the impact of consumer behavior on the organization’s marketing strategy.

The student reviews and evaluates a specific example of how the organization used its knowledge of consumer behavior to adjust its marketing strategy.

The student determines how the organization figured out what its target market wanted.

The student determines how the organization’s marketing strategy (product, price, distribution, promotion, service) was impacted by consumer behavior.

The paper is 700 to 1,050 words in length.

Total Available

Total Earned

7

#/7

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