I’m trying to study for my Marketing course and I need some help to understand this question.
Week 6 Paper
For the marketing plan assignment week 6, you are developing a cohesive and comprehensive product launch plan. Start with the Executive Summary, incorporate week 2,3,4,5 papers without the conclusion, and end with the Legal, Social and Ethical Considerations (see order below). You may use the information you have developed over the past 5 weeks as your foundation. You will need to rework and add new content to complete the assignment (be sure to write what you are going to do; affirmative actions). Be sure you include detailed research, information, and analysis to justify why your new product will be successful in your chosen market (domestic and international clearly identify). The chosen market and target audiences should clearly be the foundation of your plans and justified. For the benefits of you all, I recommend you review the comments and feedback provided in your previous assignments to strengthen your paper this week (what I have pointed out to you). No Conclusion is requested. If you have doubts, please feel free to contact me by private message. Thanks.Have a nice day!
This should be the order of the paper. Use headings for it:
Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.
Resources: Marketing Plan and Outline
Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.
Include the following:
- Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:
- Required executive summary elements:
- Strategic Objectives
- Products or Services
- Optional executive summary elements:
- Resources Needed
- Projected Outcomes
Need this to be APA formatted and
use this text book for some of the information see below
Kotler, P. T., & Keller, K. L. (2016). Marketing Management 15th Edition. Boston: Pearson