Read â€œWhat Explains the Lack of Innovation at American Express? Is It Hubris, Inertia, or Lackof Capability?â€ on pages 438-439Answer the following questions in essay format (with six peer-reviewed sources as support).
- 1. This case suggests that a lack of continuous innovation contributed to American Expressâ€™s (AmEx) poor performance in 2014. Assuming this is true, what factors might prevent a firm the size and scope of AmEx from being able to innovate continuously?
- 2. Use material from Chapter 4 to identify the business-level strategy AmEx uses. What dimensions do you believe AmEx should emphasize to use the strategy you identified successfully across time?
- 3. What actions do you believe AmEx should take to establish an entrepreneurial mind-set among employees throughout the company?
- 4. This Mini-Case includes descriptions of recent AmEx innovations. Do you anticipate that most of these innovations resulted from autonomous strategic behavior or from induced strategic behavior? Why?