project 5 online customer relationship management

Develop a PowerPoint presentation of 8–11 slides for a proposal, including 200–250 words of speaker notes per slide, covering the following:

  • The proposal should begin with a brief explanation of each separate technique (1–2 slides).
  • Present your evaluation of 3–4 of the technique’s strategic contributions to the e-business’s market leadership for MedEd/CHC (3–4 slides). The specific techniques that you should evaluate in your plan include the following:
    • Personalized customer interaction
    • Customer relationship management (CRM)
    • Customer experience management (CEM)
    • Interactive relationship marketing
    • Mass customization
    • Customerization
  • Conclude with a proposed plan integrating at least 3–4 of the strategic techniques to achieve the e-business’s CRM and relationship marketing objectives for MedEd/CHC (4–5 slides).

Use the presentation’s Notes section to describe concept applications in detail.

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