Provided a case study approach which highlights how businesses have integrated Big Data Analytics with their Business Intelligence to gain dominance within their respective industry. Search Google Scholar for a “Fortune 1000” company that has been successful in this integration.
Discuss the company, its approach to big data analytics with business intelligence, what they are doing right, what they are doing wrong, and how they can improve to be more successful in the implementation and maintenance of big data analytics with business intelligence.
Your paper should meet the following requirements:
- Be approximately four pages in length, not including the required cover page and reference page.
- Follow APA 7 guidelines. Your paper should include an introduction, a body with fully developed content, and a conclusion.
- Support your answers with the readings from the course and at least two scholarly journal articles to support your positions, claims, and observations, in addition to your textbook.