sales and marketing 11

Initial Post (300 words)
  • You have been hired to do some marketing
    research for a candy company that sells its products mainly to kids that
    represent all races and economic levels. The company is leaning towards using
    the Internet to conduct the research. Their reasoning is that Web-based
    marketing research is easier, faster and cheaper than more traditional methods.
    Why might you persuade the company to think otherwise?

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