You have a budget of $20,000 to help your client spend over a monthâ€™s time to publciizie some aspect of their business.
You determine the retail business and its demographic target.
Your job is to make the best use of your clientâ€™s money in a multi-media buy.
Research the media in the market of the business, to include radio & TV, cable, newspaper, magazine, billboards and social medium. Find out the cost of running ads with them.
Create a plan to use the $20K to contact the maximum number of potential customers, based on the target demographics of the retain business and the local media.