short case analysis 3
Visit this Business to Business trends website: https://financesonline.com/b2b-trends/ (Links to an external site.)
Read the content under #3 Retaining the Human Touch Digitally and watch the video at the end of the content:
Q 1: Upload your individual thoughts via word doc, pdf regarding how b2b organizations can better service customers by leveraging technology.
Next, read the content under #4 UX or Customer Experience the six Journeys and watch the video at the end of the content:
Don Norman is a leading user experience expert.
Q 2: Briefly explain the (6) journey’s that shape customer experience. Visit nngroup.com give an example of a B2B organization (or product) that could benefit by applying UX principles.
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