- Analyze the specialty coffee cafÃ© industry using Porterâ€™s Five Forces and Macroenvironmental Analysis. What are the key success factors in this industry? (3)
- What are Starbucksâ€™ strengths and weaknesses? Does it have any sources of sustainable competitive advantage? (4)
- How is Starbucksâ€™ product positioned in the market? How do its functional-level strategies align (or fail to align) with this positioning? (3)
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