Select a local eating establishment for a SWOT analysis. This could be a restaurant, an ice cream store, or a bakery with which you are familiar.
1. Write a statement of which you perceive to be the business’ current strategy.
2. What do you perceive to be the key strengths and weakness of this business from a customer’s perspective? Make a list of strengths and another list for weakness.
3. What do you perceive to be the potential opportunities and threats for this business? Make one list for opportunities and another for threats.
Please watch the following video, search for relevant information online and conduct a SWOT analysis for Starbucks. List strengths, weaknesses, opportunities, and threats for Starbucks and briefly elaborate on your points.