taking imc to the max pepsi max and modern communications

The instructions and the case study would be sent into files for you to read. Also, there are extra instructions that are going to be into the files as well, with specific parameters of the case study.

For the problem, read the case and understand that this case explains the solution to a problem Pepsi encountered in which a target market that Pepsi needs to reach. You must identify that target market as the statement of the problem.

Your SWOT must only include marketing communications issues (not product, price or place). For your action plan, you must recommend another marketing communications strategy that complements this case and is realistic for Pepsi to implement.

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