The following matrix shows the payoffs for an advertising game between Coke and Pepsi. The firms can choose to advertise or to not advertise.

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The following matrix shows the payoffs for an advertising game between Coke and Pepsi. The firms can choose to advertise or to not advertise. Numbers in the matrix represent profits; the first number in each cell is the payoff to Coke. (Numbers in millions.) Coke (rows)/Pepsi (columns) Advertise Don’t Advertise (10, 10) (500, -50) (-50, 500) (100, 100)

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