Week 10 Final Paper

Can you help me understand this Marketing question?

Attached is the first draft and the template to follow for paper

Also here is the feedback I received on paper

“Good start! Be careful with your in-text citations, follow the outline and use MLA report-style formatting. You need some specific goals for the campaign (even if you are just creating them for your paper) that are specific, measurable, achievement-oriented, realistic and time-bound (SMART). You also might try organizing your ideas for the consumer pathway in a timeline format.”

Paper Requirements

Campaign Research: Describe your campaign. The framework of this section of your paper should follow the stages of the consumer pathway, and incorporate all of the feedback given by your instructor in the weekly blog check-ins. Follow the project outline and rubric for formatting. Reference images or campaign samples by inserting (see Appendix) in the body of the text, and include those visuals in an appendix, after the works cited section.

CCP analysis: This important section of your paper is the analysis – critique the campaign’s Central Communication Platform as you did for the Discussion forum assignment. Be sure to also include campaign metrics – the evaluation language from Chapter 12.

Recommendations: This critique section should flow into a list of recommendations for the brand.

Completed papers should be 10+ pages: 7-8 pages of written content, 1 title page, 1 page for your Works Cited, and 1-2 pages for the appendix of your campaign visuals/examples.