week 4 discussion 114

Due Thursday

You are writing a book on how to evaluate performance evaluation for a company.

Respond to the following in a minimum of 175 words and citations for full credit:

  • Think about some of the influences and measures of company performance that you read about this week.
  • Explain the use of return on assets (ROA) and the price-to-earnings (PE) ratio in evaluating the performance of a company.
  • Write about how to calculate ROA and PE ratio and how market conditions can affect these metrics.
  • Share the ROA and PE ratio for a company you are familiar with. What do these metrics tell you about the financial health of the company?

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