Discussion – Week 5
Discussion: Choosing Your Customersâ€”The Other Side of
You canâ€™t pick your customers, necessarily. But customer complaints
and problems can be expensive. Where does a marketing manager draw
the line? You have read about the importance of listening to customer
complaints, but are all complaints valid? This week you will explore this
concept more in the Discussion.
ï‚· Review this weekâ€™s Learning Resources.
ï‚· Consider these questions: Are all customers worth keeping? At what
cost? Explore the idea that there may be some customers that cost the
company too much money and are therefore not worth retaining.
By Day 3, post your cohesive response to the following prompts:
ï‚· Is it ever valid for a company to dissuade certain types of customers who
are bad for business, such as frequent complainers, non-buyers, or
those who frequently return goods? Why or why not?
ï‚· Explain why you believe or donâ€™t believe all customers are important or
By Day 5, respond