What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $50 per visit, the frequency of

/in /by

What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $50 per visit, the frequency of repurchase is 12 times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent? If a continuous improvement goal is set of a 20 percent defection rate next year and 15 percent two years from now, what are the revised VLCs over their average buying life?

Need your ASSIGNMENT done? Use our paper writing service to score good grades and meet your deadlines.


Order a Similar Paper Order a Different Paper