wk 4 team assignment tactics and implementation

  1. Review the
    Marketing Plan Template and the
    Case Study as a team.
  2. Write a minimum of 1 pages for the Tactics and Implementation portions for your Marketing Plan to address the situation in the case study.

  3. Cite at least 2 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

For the marketing plan just complete as stated below:


  • Product
  • Service
  • Brand
  • Price
  • Incentives
  • Communication


  • Defining the business infrastructure
    • Physical infrastructure
    • Organizational infrastructure
  • The business process
    • Strategic plan implications
    • Resource management
    • Product and service management
    • Brand management
    • Communication management
    • Distribution management
  • Set the schedule for implementation

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