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Attached is Chapter 13 – Global. This chapter examines how global communication is used in public relations practices and the various approaches to cross-cultural communication. Public relations practitioners should be aware of the various cultural differences to effectively communicate.

The One Laptop Per Child initiative was supposed to create a laptop that would save the world. Then it all went wrong. Your assignment is to research this initiative and write a two-page paper on the cultural issues that can arise with new technology. Sometimes societies can bypass having older technology and adapt new technology. In this case the introduction of new technology failed. Why? Did they not acknowledge the importance of cultural norms?

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