As you begin to work with your sponsor Viacom for the XN Project, it is important to understand the context for the business problem you will work on. To do this, you must become familiar with the sponsor’s industry, products and competition.
Please provide a concise and cohesive 2-page paper in APA format (running head, headers, citations in the body, references, etc..) that describes the sponsorâ€™s industry by answering the following questions:
- What types of products or services does your sponsor’s corporations sell?
- Who are their competitors?
- How is the industry changing?
- If you were CEO of this company, what would be keeping you up at night?
Be sure to cite the sources of your information in APA format.